Stage Fright: Your Sample & Your Back Cover Text

My blog post for Steyer Associates — Stage Fright Part II: Your Writing Sample — examines how a tech-comms manager reviews writing samples when hiring a tech-communications professional. I discuss solutions for common problems, like when your current work sample is still under non-disclosure agreement.

I like to describe a parallel effort here on my blog for fiction writers, but the cases differ significantly:

Your writing sample online is the first 10% of your ebook on Amazon.
Tip: Did you move the front matter to the back of your fiction ebook, so that a significant portion of that 10% is not copyright, dedication, and table of contents?Your “sample” should start as close to “a name=start” as possible.
Your description / back cover text is what lures your reader.
Did you write a Fourth Grade book report or a marketing enticement that will help you “close” a sale with browsing readers?Most writers I’m met hate writing the back-cover text. It calls for an entirely different view of the story than what you just spend hundreds of hours writing. I’ve struggled with this 250 words more than any other text I’ve drafted, and don’t feel anything like a journeyman, must less an expert. Yet it’s not something that DIY writers can readily outsource.Here’s the most succinct guidance I’ve found, for staying on track in back-cover descriptions:

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DIY Task List: Opera En Español

I’m a believer in task lists, and in breaking tasks lists into ever smaller parts—which is likely why my career as a technical writer took a turn into management. I’m working on a series of Managing Up posts for Steyer Associates about program management tasks for tech-comms professionals.

While that series develops, I’ll create some parallel entries here for fiction writing and publishing tasks for independent authors who publish their own work.

Here’s a modified task list for producing a book on the Opera En Español series that Jugum Press publishes. These are Spanish-language translations of opera librettos created by Dr. Eduardo Enrique Prado Alacalá. I keep this list to guide the tasks that must be complete when I’m publishing several librettos simultaneously.

First, for a long list of tasks, you need categories. Continue reading →

What Happens If I Click This?

This month’s Managing Up article for Steyer Associates—Mistakes Were Made: Yours, Mine, Theirs—focuses on what to do when you make the kind of mistake that keeps fastidious professionals awake at night. I turned in my draft file and congratulated myself for beating the submission deadline.

Then—holy cow—my next task appears:

You’ve got mail! You made a big effing mistake.

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Opera en Espanol: New Jugum Press Adventures

As managing editor at Jugum Press, I’m working to publish translations by Enrique Prado of major opera librettos in Spanish.

My editorial and production tasks closely resemble my twenty years’ work on technical tomes for Windows driver developers. This content, however, is farm more emotionally charged. And proofreading Windows pseudo code never prompted as many laughs as proofreading Don Pasquale.

However, it may be that some of those old Windows programmer publication projects prompted as many tears as Tosca, though less blood on the floor.

Project background: Continue reading →

None Dare Call It Vanity

As the owner, managing editor, art director, and acquisition editor of Jugum Press: I’m a grown woman and I can do what I want.

And thanks to POD technology, I can finally answer to the siren call of freedom I first heard from the bearded, bushy-browed former CPUSA activist in the Southern Oregon College copy shop:

“Freedom of the press belongs to those who own the press.”*

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Biscotti di Prato

That’s Italian for ‘so easy, even I can make it’—as my kids will tell you, I daydream too much in the kitchen. However, it’s December, so I’m required to produce this favorite, using a recipe from a former manager, who learned it at a famous Italian cooking school.
You can do it!

4 ½ C flour – reserve ¼ C
2 ¼ C sugar
4 large eggs
1t vanilla
Salt

grated lemon peel — the one time a year I use this
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9 Volt Heart: Finding the Music

Don McQuinn says that he’s finding new music by typing chapter titles from Nine Volt Heart into Pandora.

Me? I listen to KEXP because I’m hungry to hear what new songwriters are doing. I first heard many of the songwriters mentioned in Nine Volt Heart on KEXP, or back when it was KCMU, or KBCS.

It’s important to support musicians, who inspire and add value to everyday life, by paying for their music. The list of song titles from Nine Volt Heart is here, to help you find songwriters who have influenced contemporary music.

“A Fool Such As I,” lyrics by William Trader

“A World Out of Time,” lyrics by Henry Kaiser and David Lindley Continue reading →

Back to the 1992 Future

I wrote the Windows 3.1 Resource Kit using my own WYSIWYG Word template, being the first to deliver Msft Press a camera-ready manuscript using only Msft tools. Then I became one of the first adopters of the infamous Msft MAE templates. Until I began creating Web pages—and even after—I did most of my writing in ready-for-print Word files.

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In today’s news: hand-coding beats machines

You have perhaps endured accounts of my travails over the state of tools for building ebooks. Today I just gave up and hand-coded everything. Continue reading →

Life as an Indie Publisher: Go-Live Task List

I pushed a new Jugum Press title live last week. Today I described the related tasks over lunch with my former Web-master, with whom I collaborated to publish several thousand major content pieces during our work life. She had a look of horror.

Here’s my hideous-tedious task list as Jugum Press managing editor to bring one title live in two formats.